Cardio, Gym Systems, & More

Our Fitness Equipment

The Fitness Store, based in Manitowoc, WI, is your source for gym equipment for either your home or commercial gym. Whether you need to search your gym equipment by type or brand, you should easily be able to find what you’re looking for in our online store!

Our products include cycling bikes, recumbent steppers, treadmills, free weights, benches, and various accessories to improve your strength, durability, and overall health. We carry a wide range of quality equipment from leading brands, so you’ll be able to find anything you need to achieve your fitness goals!

Cardio Equipment

Looking to get your heart rate up and burn calories? At The Fitness Store, we have a wide selection of cardio equipment to choose from. Our products include elliptical machines, upright bikes, recumbent bikes/steppers, and treadmills. No matter if you prefer low-impact workouts or high-intensity interval training (HIIT), we have a wide range of cardio equipment in stock to help you on your fitness journey!

Gym Systems

We also stock gym systems like benches, and single, dual, and multi station gyms. Our gym systems are the perfect home solution for anyone looking to build muscles and improve their strength. We have a wide variety of systems that combine strength training and cardio exercises – so you’ll benefit from power racks, squat racks, and cable machines alike, to create a custom full-body workout.

Plate Loaded

Our plate loaded products include hyper extension benches, squat stands, power cages, and other gym equipment from the brands BodySolid and Paradigm Fitness. These products are specifically designed to make your resistance training workouts a better experience – so you can get the results you’re looking for!

Free Weights

Free weights, as their name implies, are individual weights that include dumbbells, barbells, kettlebells, Olympic weight plates, benches, etc. Since they are not attached to any other equipment, free weights can provide a greater range of motion for a wide variety of exercises. Use our free weights to build strength and muscle!


One of the best ways to stay in shape is to invest in a quality bicycle for outdoor exercise during the warmer months. At The Fitness Store, we carry outdoor bikes by Harley Davidson, Fuell, and other premium bike brands. Browse our outdoor bikes online, or contact our team today with questions!


Lastly, to make your cardio and strength training sessions complete, you’ll want to invest in quality gym accessories. These include but are not limited to lifting gloves, belts, and straps; foam rollers, mats, balls, cable attachments, and fitness clothing. Our accessories will help you create a safe and functional home gym space, or provide you the apparel you need for breathability.

The Fitness Store BBB Business Review
Why Shop With The Fitness Store?


At The Fitness Store, we always strive to make our products and services accessible to everyone. Offering many popular, quality brands, our online store provides a wide selection of home and commercial gym equipment for you to create the custom fitness routine you need. From cardio and gym systems, to free weights and accessories, you should be able to find whatever equipment you're looking for. Let us help you achieve your fitness goals so that you can become a healthier you!

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